Landing Page Design

What is a landing page?

A landing page is a website page that allows you to capture a visitor's information through a lead form. A good landing page will be targeted to a particular stream of traffic - say from an email campaign advertising a particular whitepaper - and, because it is targeted, and because it has an interesting offer behind a lead capture form, you will convert a higher percentage of your website visitors into leads with which you can follow up. Landing pages that speak to your visitors.

A Landing page plays a significant role in fetching you customers for your business. In that case it is very much necessary that the right page is set with the most important information to the visitor when he clicks and lands into a page. Tycoon Pacific has deep knowledge and experience in creating the right landing pages for its clients. A landing page should be content rich and should possess all important information that will make the customer reach you easily. It is to be made sure that it quickly gets uploaded after a click without taking much time, which would otherwise make the customer lose interest and leave the page. We offer our customers perfect landing page with less file size, according to organizational size and needs. Our redesign unit takes up every project with deep analysis and assists you in making the necessary modification for the right functionality of the effective landing page.

Types of landing pages

There are two types of landing pages: reference and transactional.

A reference landing page presents information that is relevant to the visitor. These can display text, images, dynamic compilations of relevant links, or other elements. Reference landing pages are effective if they meet the objectives. For many reference landing pages, effectiveness can be measured by the revenue value of the advertising that is displayed on them. The traffic is driven from Google Adwords and is designed for two specific marketing tactics:

To attain high Google Adwords landing page quality scores, the benefit being any Adwords campaign costs are minimized.

The visitor traffic is immediate as the Adwords campaign relies on Google advertising to drive visitors.

A transactional landing page seeks to persuade a visitor to complete a transaction such as filling out a form or interacting with advertisements or other objects on the landing page, with the goal being the immediate or eventual sale of a product or service. If information is to be captured, the page will usually withhold information until some minimal amount of visitor information is provided, typically an email address and perhaps a name and telephone number as well – enough to "capture the lead" and add the prospect to a mailing list.

A visitor taking the desired action on a transactional landing page is referred to as a conversion. The efficiency or quality of the landing page can be measured by its conversion rate, the percentage of visitors who complete the desired action.

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